The term "analytical craftsmanship"
describes research that attempts to quantify the perception
and reality of product attributes generically attributed
to good craftsmanship, such as quality, aesthetics,
value, and feel of an artifact. The concept is similar
to kansei engineering, although we are interested
in a deeper causality rather than simple phenomenological
correlations. We collaborate with Johnson Control
Automotive Group on a research project, where we focus
our efforts on the quantification of craftsmanship
attributes in vehicle interior design and modeling
of customers' craftsmanship perceptions.
and Public Policy
This subject considers the effects environmental
policy has on producer cost and design decisions.
Antilium research has developed optimization models
integrating engineering design, business and marketing.
These models test whether certain policies are effective,
not only with respect to air quality, but also with
consumers, manufacturers and design decisions that
are made to meet regulations.
Engineering and Architectural Design
Engineering offers many tools that can
be used for architectural design puposes. Past research
has combined engineering optimization techniques with
architectural goals to yeild designs with optimum
building performance. Currently, industrial engineering
methods are being applied to architecture to develop
reliable quantification of aesthetics which can be
simultaneously considered against quantitative architectural
and financial constraints.
Marketing and Engineering Design
Antilium research has focused on bridging
the worlds of business and engineering. Integrating
engineering design optimization with business can
create better technical design decisions, traditionally
based only on financial and marketing criteria. The
development of new decision models which consider
both business and design issues will help to integrate
the two disciplines.